Off Broadway And The Five Decade Headache

I'm planning a long post for either later in the week or later today about the history of the term "off off Broadway," and the fact that it is an indisputably awful mouthful. Look forward to it—my trenchant analysis and amateurish research will both amuse and disgust you.

In the meantime, I turned up a May 5, 1957 Times article which appears to be the first time the paper used the term. At the end of a long article complaining about the woes of Off Broadway producers:

One steady observer of off Broadway drama suggested that what was needed was off-off Broadway. As a matter of fact, there is a troupe that calls itself the "Way Off Broadway Players."

Since this was the Old Gray Lady's first use of the phrase, they had yet to settle on the house style, which calls for capital Os when it's used as a noun or an adjective—"An Off Broadway producer," "Off Off Broadway is flourishing,"—but teeny-weeny Os when it's serving as an adverb—"The play was performed off Broadway." Oh, and never hyphenate it.

Anybody who doesn't own the Times Manual of Style and Usage is a chump.

More interesting than these five decade old copy-quibbles is the fact that the complaints of Off Broadway producers have not changed at all—they are still caught between artistic ambition and the nightmarish realization that, "the path to quality is paved with producers' greenbacks."

A few quick figures illustrate the situation. In 1953, a play, "Climate of Eden," was opened for $500. Today the average cost is between $7,000 and $15,000, with $20,000 no longer unusual. The revival of "Johnny Johnson," which ran for seventeen performances, cost $40,000. One of the most experienced off-Broadway producers estimated recently that of approximately 600 off-Broadway productions in the last five years, not more than twenty had made a profit.

That forty grand, internet inflation calculators will tell you, is over $300,000 today. It's been a long time since producing off Broadway was cheap.

Various scourges are blamed. The producers of the '50s criticize the rent charged by theater owners—as high as $800 a week in Eisenhower-bucks—they rage about Actors' Equity wage demands—$40 to $70 weekly—and they complain that competition among the thirty or so Off Broadway houses has forced them to raise standards and spend money in desperate hope that their show will be a hit and transfer to Broadway. "Each producer," reporter Murray Schumach tells us, "clings to the hope that his project will be another 'End as a Man,' 'The Iceman Cometh,' 'The Threepenny Opera,' 'Way of the World,' 'Uncle Vanya' or 'Purple Dust.'"

Those titles reflect one thing about the Off Broadway of old that surprised me—a heavy reliance on "the vastness of literary public domain, where prestige is high and royalties non-existent." This was a day when new plays could find a home on Broadway, and didn't need to take refuge below Fourteenth Street. What was on stage might have been old fashioned, but the front of house headaches have hardly changed at all.

The Case of the Missing Novel: James M. Cain’s Lost Novel Finally Surfaces After 35 Years

109-thecocktailwaitress-fixed.jpg

Oh dear, I do love James M. Cain. And I'm pretty fond of Charles Ardai and Hard Case Crime. Here's a story from September, when Ardai released a previously unpublished Cain novelThe Cocktail Waitress.

At the end of chapter two of James M. Cain’s The Postman Always Rings Twice—published in 1934, the same year the Hays Code sanitized Hollywood—a drifter takes a job at a gas station and sees the owner’s wife for the first time. The two find themselves alone for a few minutes. He kisses her, and she begs him—“Bite me! Bite me!”
“I bit her. I sunk my teeth into her lips so deep I could feel the blood spurt into my mouth. It was running down her neck when I carried her upstairs.” What took the Twilight saga 1,700 pages, Cain got to in eleven.
A failed opera singer turned journalist, Cain became infamous for novels like Postman, Double Indemnity and Serenade, where raw lust compels ordinary people to commit extraordinary crimes. By 1950, his best work was behind him, and he spent the next three decades sliding into obscurity. He died in 1977, so alone that he bequeathed his estate to his landlady.

The 20s For The 21st Century

In April, Matthew Broderick and Kelli O'Hara were in a pretty lousy show called Nice Work If You Can Get It. Before it opened, with none of knowing that the show wouldn't be great, I interviewed the two of them. They were supremely delightful.

Last week, in a rehearsal studio a few blocks from the Flatiron Building, the ensemble hoofed through “Fascinating Rhythm,” and Ms. O’Hara and Mr. Broderick told The Observer, in an interview, that it was the era that drew them to the show.
“Most people who do musicals like old musicals, whether they admit it or not,” said Mr. Broderick. “I like the flasks, the shoes. My costumes are so beautiful in this. It’s when there were real tailors. My god, how old do I sound?”
Besides looking like the ’20s, the show will sound like it. “There’s no American Idol here,” said Ms. O’Hara. The songs, most of which are well-known standards, “are going to be familiar in the same way that history is.”
“With a new twist!” said Mr. Broderick.
“A new twist,” she allowed. “The ’20s for the 21st century!”